Helping purpose-driven people and organizations to learn, adapt, and grow through change and uncertainty.

Purpose-driven work can be incredibly meaningful, but it can also be exhausting, especially now as the sector undergoes rapid change and uncertainty.

In humanitarian, education, and social impact spaces, the boundaries between personal and professional often blur. Right now, some people are working around the clock - leading teams, or managing downsizing and letting people go amidst funding cuts. Others are navigating job loss themselves and trying to make sense of what is next.

It is a heavy time.

If this is you at this moment, you are carrying a lot.

What if uncertainty and time of disruption could be an invitation?

An invitation to pause. To take a breath. To reflect on where you are, what matters most, and how you want to move forward.

Coaching offers a grounded space to do just that.

It is a place to reflect, reconnect with your purpose, strengthen your resilience and grow- so you can lead yourself and others with greater clarity, intention, and care, even in the midst of certainty.

Ashley C. Hertz, Leadership and Team Coach helping humanitarian and development professionals maximize their potential and thrive

Hi. I'm Ashley.

I partner with people and organizations who are committed to purpose-driven work and want to keep going, sustainably and with clarity, even in the face of challenge and change.

For over 30 years I have worked in global education first a teacher, then later a trainer, academic, technical advisor, researcher, consultant, and coach. Across every role, I have supported the learning and growth of young people and adults —mostly in humanitarian and development contexts.

Now, I bring that experience to my coaching as well as my work with Rippletree, partnering with the people behind the work to help them develop and lead themselves and others with more clarity, resilience, and care so that they can create meaningful, lasting change.

Through coaching and other tailored support, I help people and organizations:

  • Reconnect with their purpose and values

  • Clarify what matters most

  • Strengthen their capacity and resilience

  • Navigate uncertainty with more ease

  • Lead themselves and others with confidence and care

  • Cultivate positive workplace cultures

My approach blends evidence-based strategies with deep listening, reflection, and a respect for your lived experience.

How we can partner together

For Individuals

As a professional coach, I partner with individuals desiring personal or professional growth or change, seeking accountability for a long-term goal, or navigating change and transition.

For Organizations

As the Founder and Principal Consultant of a social enterprise, Rippletree, I offer services for leaders, teams and organizations to strengthen leadership, foster resilience, learning and growth, and cultivate positive workplace cultures.

Who I Work With

I work with leaders, educators, technical experts, academics, consultants, founders, and teams across the humanitarian, development, and global education sectors. Some are navigating job loss and abrupt funding cuts. Others have been displaced by conflict and are rebuilding their lives and their sense of purpose. Some are working to stay focused on academic research in a changed context. Many are leading organizations or managing programs while striving to create healthier, more sustainable ways of operating in rapidly changing environments.

Testimonial

Navigating change and transition with more clarity and confidence

"Coaching sessions with Ashley gave me direction in my confusion in a major life transition. Ashley listening and encouraging me to reflect and identify my true values, and in helping me to align my life choices with my values, started me on the journey of self -awareness. These sessions were significant in giving me the confidence to take action to eliminate negativity and to make positive changes that align with my “true “self. The results have given me new purpose, joy, and inner peace."

Ready to take your first step?

If you’re ready to take the next step in your leadership, career or personal growth, let’s talk. We’ll work together to achieve your goals for change.